This is a concept that I saw represented in a viral video, produced by Pixelo showing the differences between the designer and the client. Things like “the customer wants bright colors at random, the designer chooses a well-considered palette”, etc.
As soon as I saw this part about money, though, I said to myself: is that really true?
Are there really so many designers who only think about their image return and not about improving their customers’ business?
Absolutely yes. Full.
And this led me to write this article in which I talk about what I think is the biggest mistake a freelancer designer can make when dealing with a client.
Why the biggest mistake?
Because if you ignore the side of the business in your work as a graphic designer, web designer and designer in general, you are ignoring half of your work.
Let’s start by first understanding what design is:
What is design?
Of course, we all know what design is.
True, design is planning. But what is missing in this definition is that design is planning… on commission.
Design is not art as an end in itself. Design, as well as graphics and communication, serves to sell! Excuse me if I write it so directly, but it helps those who have a business to make more money. Communicating better and therefore selling better.
I know this can be a “blow” for all those with the romantic idea of design as something artistic, abstract and maybe even a bit poetic.
Design = Business.