When considering how to design a logo, one of the most common questions has nothing to do with the creation of a brand element. It’s about pricing. How much does a logo design cost?

The answer is pretty complicated and depends on a lot of factors. Today, we’re going to look into logo design costs (and benefits of a professional design). Even if we can’t narrow down an exact price for you, this guide can serve as a starting point.

It should help you get a feel for the different price brackets of the options you could choose, and set off on the right path!

How Much Does Logo Design Cost?

kwik brand identity - logo design

The cost of a logo design hinges on a couple of variables:

  • Logo package or full brand design
  • Who creates the logo – DIY, logo creator software, freelance designer, agency?
  • Number of revisions and timeline

There can be other considerations as well, but knowing these answers provides a solid point of reference.

The first big consideration is whether you need just a logo mark or a full brand design. The latter is a comprehensive project that probably eliminates do-it-yourself options. A brand design includes a logo as well as palettes for color, typography, voice and style. This is a more in-depth project that will likely require a professional designer.

If you are looking for a logo only, there are DIY and low-cost options, but those can come with limitations.

Basic Logo Design Costs

baird travel - logo design

Low-cost logo design options are often the most limited in scope, use (you might only get a raster version of the design and a single revision) and design aside from the do-it-yourself option.

  • Do-it-yourself: $0, but there’s time, software and know-how to consider
  • Contest sites or crowdsourcing: $5 to $500
  • Logo templates or generators: $5 to $100

Professional logo design costs can vary a lot in range, depending on your needs, market and size and experience of the person or agency you hire for the job.

Most larger organizations or companies send out a request for proposals to get logo pitches and pricing from groups before taking on such a project. (But any size business can do so.) That way you know exactly what you are getting – and what it will cost – before the project starts. Although this can add some time to your overall timeline, it’s the ideal place to start.

  • Beginner freelancer: $200 to $1,000
  • Experienced freelancer: $1,500 to $10,000
  • Small agency: $5,000 to $35,000
  • Regional agency: $7,500 to $50,000
  • National agency: $25,000+

It’s important to note variations in price regionally. If things generally cost more in your market (say you live in New York versus Omaha), then you can expect the same general difference in logo design prices as well.

Low-Cost Logo Design Options Compared

With such variation in price, how do you know which logo design route is best for you? It really depends on the level of service you want.

Low-cost design options can have lots of hidden costs, so make sure to read the fine print before you get started.

Low-cost design options are typically limited — and limiting — in scope. (We’re not going to get into DIY logo design here since it is a beast of its own.)

The biggest “catch” with these options can be that as you ask for revisions or editable vectors or single-color files, the cost goes up. Low-cost design options can have lots of hidden costs, so make sure to read the fine print before you get started.

The other consideration with low-cost options is that you won’t be working personally with a designer. There isn’t a lot of back-and-forth communication.

With contest sites or crowdsourcing, you’ll submit some general ideas for a logo design and get some options to choose from. You can create “contests” or voting to help a community decide what they like best. These low-cost options don’t often provide a lot in terms of flexibility once the design is done. (Hopefully you see something you really like.)

With logo template generators or tools, you almost create a design yourself. You start with a set of premade parts and add type and colors to create a design. You can see ideas before you start and have to piece parts together. Often, there is an upcharge for vector files with these tools.

Sorgente: How Much Does Logo Design Cost in 2019?



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