How to Make a Personal Marketing Plan (With Examples)

You probably understand that everything you do online – and in-person – contributes to your personal brand. But did you know that having a personal marketing plan to establish, maintain, and promote that brand can be equally important?

Particularly for freelancers and anyone working in the gig economy, both full-time or part-part, having a distinct personal brand can impact your design work. Your brand will attract a certain type of potential client and work. Do you have a plan to draw in projects that are most appealing to you?

It can start with a personal marketing plan. Here’s how you do it.

Figure Out What You Want to Be Known For

A solid personal marketing plan connects your brand, your goals, and what you do in a way that’s public facing. It’s a guiding document or outline that you can use to promote yourself, your work, or recruit new design clients.

You can start with a mission statement of who you are and what you want to be.

It starts with what you want to achieve. (Sometimes that can take a little soul searching to figure out.)

You can start with a mission statement of who you are and what you want to be. Or you can break it into smaller parts.

Are you looking for a new job or new clients? Do you want to maintain your position or grow it? What type of work do you want to be known for? Is your personal brand locked in to your professional self or is it a mix of work and personal glimpses?

There’s a lot to think about, so this first step might take the longest to figure out. That’s OK. And what you might find is this step is repeated every year or so as your life changes. That’s OK, too.

Set Goals That You Can Measure

Once you work through the what of your personal brand and marketing plan you can think about the how. Set a few goals for how it will come together.

When it comes to goal-setting, SMART goals can help provide focus. SMART goals are specific, measurable, attainable, relevant, and timely. Use those guidelines when you set each goal to determine if they are a good fit for your marketing plan.

Pay close attention to measurable and attainable. You should set goals that you can measure (so you’ll understand success) and that you can accomplish. If your goal is to go from $0 to $1 million in revenue for your freelance business in six months, that’s probably not attainable and therefore not a SMART (or smart) goal.

Setting realistic goals can help you create a more valuable personal marketing plan that you’ll actually use.

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